Photo Marketing Association International (PMA) awards the Certified Photographic Consultant (CPC) designation to individuals who successfully meet rigorous testing on photo and digital imaging technologies. The CPC is the highest professional recognition in the photo/digital imaging industry.

This comprehensive training program ensures sales associates are competent to handle practical situations-like analyzing photographs, processes and equipment and are also able to recommend products and techniques to improve future results.

Chris' Camera Center has been designated a Certified Photographic Consulting Center. Yes, in the United States we spell it that way.

Chris Lydle is currently the Chair of the CPC Advisory Council and actually writes some of the training materials and the questions which candidates must master.

Chris' Camera Center is also listed by Photo Marketing Association as an Expert Store, which requires even more testing and certification.

Here’s what Alex L. Goldfayn, “The Technology Tailor,” says about Chris’ Camera Center (and only 46 other stores in the USA) in his new book:

"These stores have earned their “expert” designation . . . You can be assured that you can go to these places to get your questions answered and have your hand held through whatever project you might be undertaking."