Save $50 on a Kodak APS Camera when you buy it by September 30, 2000

Chris just bought a new APS camera for himself - the Pentax efina T. Find out all about it

elph2..gif (5098 bytes)4 things you should know about the Advanced Photo System (APS)

  1. APS cameras let you choose between three sizes of pictures, all on the same roll - 4x6, 4x7 (great for groups), and 4x11.5 inch panoramas
  2. Your exposed negatives are returned inside the film cassette for security and ease of handling - you never need to touch them.
  3. You automatically receive an Index Print showing all the shots on your roll, so you can easily select favorite pictures for reprints and enlargements.
  4. At Chris' Camera Center, we are the Imaging Experts in APS.
  • Who had this great idea? Canon, Fuji, Kodak, Minolta and Nikon teamed up to develop this exciting new system. It's the first time in history that the biggest names in photography have pooled their talents to create a new film size - so we know that "the idea is going to fly!"
  • Is it the same as 35mm film? No, it's an all-new film size
  • Is it easier to load than 35mm? Yes. The new cartridge only fits in one way. There is no "tongue" to be threaded, and loading is completely automatic.
  • Are the pictures sharp? Extremely sharp and colorful. The combination of a new base material for the film and improved emulsion characteristics, coupled with "information exchange" between the camera, film and lab, gives dramatic results.
  • Suppose I change my mind after taking panoramic pictures? When you order reprints, you can get any size you want - no matter what you chose when you took the original picture!
  • Why are the cameras so small? Because the cartridge is small, the cameras can be thinner. Because the negative size is smaller than 35mm, lenses to cover that negative can be smaller, so camera bodies can be smaller. The Canon ELPH 2 pictured at the top of this page is smaller than a pack of cigarettes - much better for your health - and features a two-power zoom lens.
  • How does the cost of APS film and processing compare with 35mm? I hate to answer this way . . . "It all depends." 35mm film is often available at extremely low discount prices. APS is not. Comparing apples to apples with regard to processing: we use Kodak Premium Processing. The charge for APS processing is exactly the same whether you shoot 4"x6" prints or panoramics, while Kodak charges more for printing 35mm panoramic prints. Therefore APS is actually a little less expensive if you take any panoramic prints at all.

 

Chris' Camera Center South
106 Laurens Street SW
Aiken, South Carolina
803 641-0501