We're a Certified Photographic Consultant Center, and we're proud of it!

What's it mean to be a CPC Center, as recognized by the Photographic Marketing Association International?

It means that you'll find the most knowledgeable specialists at our store, specialists who can answer almost any question and solve any problem related to photography and cameras - whether they are classic cameras or the latest digital offering.

Photo Marketing Association International (PMA) awards the Certified Photographic Consultant (CPC) designation to individuals who successfully meet rigorous testing on photo and digital imaging technologies.  The CPC is the highest professional recognition in the photo/digital imaging industry.

There aren't many CPC Centers. South Carolina has 4, North Carolina and Georgia only have 1 apiece. We're proud to be part of that elite group!

Owner Chris Lydle has been in the photo industry for most of his life. A frequent speaker to industry groups, he's the author of several CD publications. In 2002 Chris was selected as the third-ranked Certified Photographic Consultant in the world.

He is currently Chair of the CPC Advisory Council.

Trey Martin, a Certified Photographic Consultant, is a long-time Aiken resident. He was recently promoted to store manager.

Trey is an enthusiastic digital photographer but still misses his years of black & white darkroom work.